Telecommunication companies are reaping super profits. There is such a huge market for them, that they will be the last businesses to wrap up in the Pakistan, if anything bad happens. They are sticking here in all the earthquakes, floods and other law and order situations, because there are such a huge margin of revenue at very little cost.
They spend a handsome amount of money on their advertisements. Every telco has got its brand ambassoder and some style of ads but Ufone is at the top. The most famous advertisement is from them. Then comes the Mobilink and then Warid and then Zong, when it comes to the ad competition.
The one thing which is common in all of them is that they show young Pakistani girls in jeans and boys in strange clothes talking late at night for long hours. They show that now boys can have many girl friends in Pakistan and they can talk with them without any restrain and the call rates are so slow. These night packages for youth is just the proof of that. They broadcast that girls are getting dotty upon the boys with their SIMS and they are offering thousands of the sahelis through mobile phones.
There should be some ethical code for the advertisements of these telcos.
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